Omnichannel


Apr

29

2016
FrieslandCampina creates its own digital media channel

FrieslandCampina creates its own digital media channel

Many FMCG brands are dealing with the issue: they don’t know who their customers are, how many times they buy something, when they buy something, or why they buy something, because all of their sales are indirect. So how do you approach marketing in these new times? FrieslandCampina demonstrated it...

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Mar

11

2014
Webpower study: cross channel communication: dare to differentiate

Webpower study: cross channel communication: dare to differentiate

What happened to the time when a commercial on TV or an advertisement in a magazine was enough to reach your target group? Consumers nowadays inform themselves on line, through your website and email newsletter, but also through the channels of your competitors, product comparison, Facebook, Twitter, and so on....

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