Marketing automation


Apr

28

2015
Marketing automation: what to keep in mind?

Marketing automation: what to keep in mind?

Marketing automation can help you in achieving higher conversion rates. This does not mean that it’s only suitable for sales, however. What can you use it for? And how do you implement it? A number of key points for successful application. Interesting for every market Conversion is commonly believed to...

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Mar

19

2015
Marketing automation in 6 steps

Marketing automation in 6 steps

Marketing automation can be used in every stage of the marketing and sales process. It provides support with demand generation, sales and in retaining existing customers. Find out how you can continuously refine your campaigns and increase conversion in 6 steps. Step 1: build a contact base and record your...

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Feb

10

2015
What is marketing automation and what does it yield?

What is marketing automation and what does it yield?

Email has proven to be the most successful online marketing instrument. But sending emails will only get you so far. Customers will force 1-on-1 communication: as a marketer you will have to engage in dialogue in order to optimise conversion. Many marketers are looking towards Email Marketing Automation software, but...

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Jan

29

2015
Improve the customer journey with marketing automation

Improve the customer journey with marketing automation

Obtaining 118% higher opening rates with mailings, more than doubling the turnover from these  mailings, as well as making more efficient use of the available content. It is not surprising that the concept of Marketing Automation was already included in the trend lists of 2013 and 2014. And in 2015...

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Jan

01

2015
New pricing model for Webpower

New pricing model for Webpower

Clients, including ours, want value for money. The same applies to Webpower the other way around: the price we ask must match the added value. Under that motto we will switch to a different pricing model on January 1st, 2015. The new pricing method will better reflect our philosophy that...

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