Ecommerce


Apr

29

2016
FrieslandCampina creates its own digital media channel

FrieslandCampina creates its own digital media channel

Many FMCG brands are dealing with the issue: they don’t know who their customers are, how many times they buy something, when they buy something, or why they buy something, because all of their sales are indirect. So how do you approach marketing in these new times? FrieslandCampina demonstrated it...

Read More


Jun

22

2015
Adapt or die!  How European companies have to adapt to the Chinese market

Adapt or die! How European companies have to adapt to the Chinese market

About 66 million years ago, dinosaurs suddenly disappeared after their nearly 200 million years existence on the planet. One of the most likely hypotheses of the extinction is their failure to adapt to the rapidly changing climatic conditions. In Charles Darwin’s evolutionary framework, he illustrated that changes allow an organism...

Read More


Oct

23

2014
A boost with trigger-based emails

A boost with trigger-based emails

Trigger-based e-mails result in an increase of 71 per cent on your open rate and an increased CTR (click through rate) of 102 per cent in comparison with non-triggered e-mail messages. That is a huge difference.