Customer intelligence


Jun

22

2016
How do you optimize your emails for virtual assistants like Google Now, Siri and Cortana?

How do you optimize your emails for virtual assistants like Google Now, Siri and Cortana?

Google Now and Siri are becoming increasingly important in the daily lives of consumers. These kinds of virtual assistants learn more and more about their users’ interests, and use that information to be proactive in offering advice. Currently, they are mainly used with smartphones, but seeing as Cortana will soon...

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Aug

26

2013
Relevant to your target audience through data segmentation

Relevant to your target audience through data segmentation

Studies show that consumers are exposed to hundreds, if not thousands of advertising messages per day via television, magazines, Internet, email, billboards and other media. The exact number cannot be determined, but we can agree on one thing: your audience will not only see your message. The same applies to their mailbox....

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