Client case


Dec

13

2016
Optimisation through personalisation – UnderArmour

Optimisation through personalisation – UnderArmour

How frustrating would it be to be faced with a big opportunity, but being held up by several hurdles? This is exactly what UnderArmour went through. In an already highly competitive environment, they also had to struggle with building brand awareness. UnderArmour is a manufacturer of fashionable sports apparel. With...

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Sep

04

2014
The marketing challenges of Jaarbeurs, Nolito & Deloitte

The marketing challenges of Jaarbeurs, Nolito & Deloitte

Due to the influence of mobile and social digital technology, purchasing processes have changed tremendously resulting in a huge impact on marketing and sales. How do different companies manage this? What are the main challenges they face? To get more insight into this, we asked marketing executives of Jaarbeurs, Nolito...

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Jan

30

2014
Colossal customers

Colossal customers

Jacco Bouw snickers at my disbelief. Clearly shown in this clip. What events led up to that moment … Our location: one of the Alibaba campuses. Heard of them? Think eBay, think Amazon, now add up their revenue. OK? Now multiple that by 2! Then you have Alibaba. And Alibaba...

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